Kajabi puts course hosting, email marketing, a website, and payment processing under one login, so a course creator isn’t separately paying for and connecting a course platform, an email tool, and a checkout page. For someone who built their first course by stitching four subscriptions together, that’s one system instead of four bills and four sets of login credentials.
4.1/5 on G2 from 93 reviews See the reviews
What Kajabi does
Kajabi describes itself as an all-in-one platform for creators and entrepreneurs turning knowledge into a business, built around course creation, membership offerings, community features, podcast hosting, coaching delivery, email marketing, and payment processing in a single account. A course creator can build lessons, host a private community around them, sell access through a built-in checkout, and email their list without connecting a separate tool for each function. The company emphasizes accessibility for non-technical users, aiming the platform at people who want to launch a course or coaching business without hiring a developer or learning several separate systems. Its target audience skews toward small businesses and solo creators rather than large training organizations running dozens of courses across multiple departments.
What it saves you
Launching a course independently usually means signing up for course-hosting software, a separate email marketing tool, a website or landing-page builder, and a payment processor, then connecting all four so that a course purchase actually adds the buyer to the right email list and grants access to the right lesson. Each connection is a small technical project on its own, and when one tool changes its interface, the others often need reconnecting. Kajabi keeps course delivery, email, checkout, and the website in one account, so a new course purchase automatically grants access and adds the buyer to a follow-up sequence without a separate integration step. For someone who isn’t technical, that removes what would otherwise be hours spent researching how to connect a checkout tool to a course platform, or troubleshooting why a paid student didn’t get added to the right email list.
How it simplifies your setup
Kajabi cuts down the number of accounts a course creator has to manage day to day. Instead of a course tool, an email platform, a landing-page builder, and a payment processor each sending their own reports, one dashboard tracks sales, email performance, and course completion together. Community and coaching features living in the same account mean a creator running group coaching alongside a self-paced course isn’t bouncing between a course platform and a separate community app to manage the same students. Because the website, checkout, and course delivery share one login, a creator troubleshooting a student’s access issue looks in one place rather than checking whether the problem is in the course tool, the payment processor, or the email list separately.
Who Kajabi is for
Kajabi fits solo creators, coaches, and small business owners who want to run their entire course or coaching business, content, community, email, and payments, without hiring technical help to connect separate tools. It’s a good match for someone launching their first digital product who doesn’t want to learn several platforms at once. It’s a weaker fit for a large training organization running many courses across departments with existing enterprise systems already in place, or for someone who only wants a simple one-off course with no community, coaching, or email component; the breadth of Kajabi’s toolkit is wasted on a need that narrow.
The link below goes straight to the provider. We earn a commission if you sign up through it, at no extra cost to you.
Common questions
Does Kajabi include email marketing, or is that separate?
Email marketing is built into Kajabi, so a course creator can send broadcasts and automated sequences to their list without a separate email tool. Purchases and course activity can trigger emails automatically, since the email system shares data with the course and checkout features rather than needing a separate integration.
Can I run a community alongside a course in Kajabi?
Yes. Kajabi includes community features alongside course hosting, so students in a course can also participate in discussion within the same account. That’s useful for creators combining a self-paced course with ongoing group interaction, without needing a separate community platform connected on the side. Discussion and course progress sit in the same place, so a creator can see how engaged a student actually is without checking two tools.
Is Kajabi suited to someone with no technical background?
Kajabi is built around accessibility for non-technical users, with website, checkout, email, and course tools all under one login rather than requiring separate integrations. A creator without development experience can typically launch a course and start selling without hiring outside technical help, though some customization still involves a learning curve.